5,000 cafés opened in Thailand in six months. More than four in ten close within their first year. Café LOM had an Instagram account and a pin on a map. 8 weeks after we built its website, ChatGPT, Gemini, Google AI Mode and Perplexity all name it when someone asks where to get coffee in Bangkok.
Market figures: LINE MAN Wongnai industry report, July 2025.
Same question to all four: where to find a leafy café in Café LOM's corner of Bangkok. Every one named it, and three put it first.
Look at what it is beating. Little Wood has a koi pond, baby goats and 1,100 reviews. Calm & Coff, Sundays and The Hey 53 all show up in the same answers. These are established cafés with years of reviews behind them. Café LOM has 79.
Here is the mechanism, and it is not complicated. When someone asks an assistant instead of typing into a search box, the assistant goes and reads websites. Café LOM had one to read. A café with only a Facebook page gives it nothing to work with, so it never enters the answer — no matter how good the coffee is.
One page, built from the café's own photos, menu and hours — in Thai and English.
Measured from launch (2026-06-02) to 2026-07-27. Nothing here is estimated.
Before the site, searching “Café LOM” returned a Maps pin and other people's photos. Now the café's own page is the first result.
| What people searched | Impressions | Avg. position |
|---|---|---|
| cafe lom | 1,167 | #1.6 |
| lom cafe | 538 | #1.8 |
| cafe lom พระราม 9 | 526 | #1.4 |
| café lom | 303 | #1.5 |
| lom | 162 | #4.0 |
| café lom เขตห้วยขวาง | 158 | #1.2 |
This is the part a Maps pin can't do. These are people who had never heard of Café LOM.
| What people searched | Impressions | Avg. position |
|---|---|---|
| คาเฟ่ใกล้ฉัน | 168 | #10.9 |
| hotel cafe rama 9 bangkok | 131 | #11.8 |
| คาเฟ่พระราม9 | 55 | #7.8 |
| rama 9 hotel cafe | 32 | #15.8 |
| cafe near me | 28 | #12.6 |
| คาเฟ่ลม | 28 | #1.5 |
| คาเฟ่ พระราม9 | 25 | #9.7 |
| ลมคาเฟ่ | 20 | #1.4 |
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