Case study · Café LOM, Bangkok

Yellow Book built this café a website.
Now ChatGPT recommends it.

5,000 cafés opened in Thailand in six months. More than four in ten close within their first year. Café LOM had an Instagram account and a pin on a map. 8 weeks after we built its website, ChatGPT, Gemini, Google AI Mode and Perplexity all name it when someone asks where to get coffee in Bangkok.

ChatGPTGeminiGoogle AI ModePerplexity
Live since 2 June 2026 · cafelom.net · Search figures from Google Search Console
5,000new cafés opened in Thailand in six months
43%of coffee shops close in their first year
4 / 4assistants that name this one when asked

Market figures: LINE MAN Wongnai industry report, July 2025.

Four assistants. Same answer.

Same question to all four: where to find a leafy café in Café LOM's corner of Bangkok. Every one named it, and three put it first.

Look at what it is beating. Little Wood has a koi pond, baby goats and 1,100 reviews. Calm & Coff, Sundays and The Hey 53 all show up in the same answers. These are established cafés with years of reviews behind them. Café LOM has 79.

ChatGPT“Recommend me cafe in rama 9 with lots of nature”
ChatGPT answering “Recommend me cafe in rama 9 with lots of nature” and recommending Café LOM.
Ranked #1 — “my top recommendation if nature is your priority” — with cafelom.net cited as the source.
Gemini“Recommend me cafe in rama 9 with lots of nature”
Gemini answering “Recommend me cafe in rama 9 with lots of nature” and recommending Café LOM.
Café LOM is the first café Gemini names, described almost word for word as the site describes itself.
Google AI Mode“cafe in rama 9 with lots of nature”
Google AI Mode answering “cafe in rama 9 with lots of nature” and recommending Café LOM.
Café LOM leads the answer, and cafelom.net is the first of the 27 sources Google drew on.
Perplexity“cafe in rama 9 with lots of nature”
Perplexity answering “cafe in rama 9 with lots of nature” and recommending Café LOM.
Cited to cafelom.net — the hover card is reading the site’s own description straight off the page.

Here is the mechanism, and it is not complicated. When someone asks an assistant instead of typing into a search box, the assistant goes and reads websites. Café LOM had one to read. A café with only a Facebook page gives it nothing to work with, so it never enters the answer — no matter how good the coffee is.

The website behind those answers

One page, built from the café's own photos, menu and hours — in Thai and English.

The Café LOM homepage: a full-width photograph of a glass coffee cup in a garden, with the headline “A little escape between meetings.”
cafelom.net — built by Yellow Book, live on the café's own domain.

The numbers

Measured from launch (2026-06-02) to 2026-07-27. Nothing here is estimated.

6,718
Search impressions
Times it appeared in Google
145
Clicks to the site
Visitors from search alone
181
Distinct searches
Different things people typed
#1.9
Position for its name
Average across brand searches
2503681,0671,7751,2801,0251,178
Search impressions per week since launch. The first fortnight is Google discovering and indexing a brand-new domain. Source: Google Search Console.

It owns its own name

Before the site, searching “Café LOM” returned a Maps pin and other people's photos. Now the café's own page is the first result.

Brand searches · 3,720 impressions, 81 clicks
What people searchedImpressionsAvg. position
cafe lom 1,167 #1.6
lom cafe 538 #1.8
cafe lom พระราม 9 526 #1.4
café lom 303 #1.5
lom 162 #4.0
café lom เขตห้วยขวาง 158 #1.2

And it started showing up for searches it doesn't own

This is the part a Maps pin can't do. These are people who had never heard of Café LOM.

Non-brand searches · 146 queries, 791 impressions
What people searchedImpressionsAvg. position
คาเฟ่ใกล้ฉัน 168 #10.9
hotel cafe rama 9 bangkok 131 #11.8
คาเฟ่พระราม9 55 #7.8
rama 9 hotel cafe 32 #15.8
cafe near me 28 #12.6
คาเฟ่ลม 28 #1.5
คาเฟ่ พระราม9 25 #9.7
ลมคาเฟ่ 20 #1.4

What we actually did

  1. Built one page that loads fast. Real photographs of the café, its real menu, its real opening hours — in Thai and English, because half the searches are in each.
  2. Put it on the café's own domain. cafelom.net belongs to Café LOM. Not a profile on someone else's platform that can change the rules.
  3. Made the address, hours, and map machine-readable, so Google can match the page to “near me” searches instead of guessing.
  4. Left it alone. No ads, no backlink campaign, no SEO consultant. The numbers above are what a well-built page does on its own.

Your business, findable.

Same build, same price, whatever you sell. We'll make you a free preview first — you only pay if you want to keep it.

Get a free preview or see the pricing first